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Reaching young men with sexual health information through digital media: new research report (and practitioner guide)

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A new report by QUT Digital Media Research Centre researchers in collaboration with True Relationships and Reproductive Health and University of Technology Sydney shows that informative comedy videos shared on social media platforms like YouTube and Facebook are a good way to engage teenagers and young people with sexual health information. The report details the findings from an Australian Research Council Linkage research project that investigated teenage boys and young men’s digital media use, health seeking behaviours online and also created, shared and tracked engagement with a series of comedy videos about sex and relationships on social media sites.

The project involved focus groups of young men aged 14-23 and found that teenage boys and young men preferred informative comedy videos about sex and relationships to more traditional models of school-based sex education. While such entertainment-based approaches to sex education are not without risk, the project also found that social media offers novel opportunities for conducting audience research and deploying health campaigns, particularly with young people.

The report includes a user guide for practitioners wishing to follow a similar method for conducting a sexual health campaign on social media platforms, along with a social media use guide for any young people involved in similar campaigns.

Download the report and user guides.

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